ASUS – Company Overview

ASUS (pronounced “ey-sus”) is a multinational electronics and computer hardware company headquartered in Taipei, Taiwan. Officially named ASUSTeK Computer Inc., the company was founded in 1989 by former Acer engineers. ASUS is renowned for its innovative technology solutions, including laptops, motherboards, graphics cards, monitors, and smartphones.

Core Business Areas

1. Consumer & Business Laptops

   • Versatile computing devices for home, office, and creative work

2. Gaming

   • High-performance gaming hardware and accessories under the ROG (Republic of Gamers) and TUF Gaming brands

3. Components

   • Motherboards, GPUs, cooling systems, power supplies, and storage

   • Widely considered the world’s leading motherboard manufacturer

4. Smartphones & Mobile Devices

   • Known for gaming smartphones (ROG Phone series) and ZenFone series

5. Networking & Smart Home Devices

   • Routers, mesh Wi-Fi systems, smart monitors, and IoT solutions

6. Commercial Solutions

   • Servers, workstations, AI and edge computing hardware, and education-focused devices

Notable Product Lines

• ZenBook – Premium ultrabooks known for slim, stylish design and powerful specs

• VivoBook – Mid-range laptops for students and professionals

• ROG (Republic of Gamers) – High-end gaming laptops, desktops, and peripherals

• TUF (The Ultimate Force) – Durable and budget-friendly gaming devices

• ExpertBook – Business-focused laptops with enterprise-grade features

• Chromebook – Lightweight, cloud-first laptops for students and casual users

• ProArt – High-performance machines for content creators and professionals

Innovation and Global Reach

• Present in over 100 countries

• Among the top global brands for gaming hardware and PC innovation

• Recognized for introducing unique features like the ScreenPad, ErgoLift hinge, and dual-screen laptops (e.g., ZenBook Duo)

• Frequent recipient of iF Design, Red Dot, and CES Innovation Awards